No matter how you slice it, the economy is definitely in a state of concern. Some call it a recession, some a depression, others it is a crash. Since all of those words are overloaded, I will choose to use the word Grapefruit to represent the current situation. How concerned you are with grapefruit depends on who you are, and your personal situation. It is these times of grapefruit when there is the most opportunity. Crazy, I know. But now is the time to start that crazy idea, to outmaneuver an opponent, or get desperate enough to take risks you normally wouldn’t take (personally, or as a company) during up times. All boats float in the high tide. Only great captains can navigate the low tide. There is no such thing as job security. Surprise. There just isn’t, it is a complete myth. ‘Job Security’ might have made sense two generations ago, but it just doesn’t work now. You make your own security, during good times, and during grapefruits. Through keeping your skills sharp, thro...
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