VS2010 SKUs simplified
We have been trying to simplify our product lineup and skus over the past few years for all of our products. Customers want it to be simpler. I have bought software before, and in comparison we have some of the simplest licensing, but we can always do better. Windows 7 has fewer skus, and now VS2010 does as well. Having different skus is important, but the trick is to have the right number. Too much choice leads to consumer confusion and dissatisfaction. Studies have shown that too many choices leads to a dissatisfied customer. Let’s say you go into a store and there are 100 different types of jeans on sale. You spend some time, pick the ones you like and bring them home (preferably after paying for them.) You will be ok with your selection, but not really happy. You will always have the doubt in your head as to the question if you actually picked the right pair. Perhaps the one with the super special boot leg cut would have been better looking with my sandals. Now that I have you...